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AMM 230 Fashion Promotion   Tags: amm, apparel, apparel merchandising management  

This guide suggests high quality resources for use in Professor Im's AMM230 class.
Last Updated: May 27, 2014 URL: http://libguides.library.csupomona.edu/amm230 Print Guide RSS UpdatesEmail Alerts

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Introduction

Many of the resources featured here require that you login to your library account. Read more for instructions on how to set up your library account.

 

E-Books for Market Research

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American Buyers: Demographics of Shopping
ISBN: 193511493X
Publication Date: 2010

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American Incomes: Demographics of Who Has Money
ISBN: 9781935775430
Publication Date: 2011

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American Marketplace
ISBN: 1935775286
Publication Date: 2011

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American Time Use: Who Spends How Long at What
ISBN: 1935114859
Publication Date: 2010

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Baby Boom: Americans born 1946 to 1964
ISBN: 1937737063
Publication Date: 2012

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Best Customers: Demographics of Consumer Demand
ISBN: 1935775669
Publication Date: 2011


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Household Spending: Who Spends How Much on What
ISBN: 9781935775409
Publication Date: 2011

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Millennials: Americans Born 1977 to 1994
ISBN: 9781937737177
Publication Date: 2012

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Older Americans: A Changing Market
ISBN: 1461911230
Publication Date: 2012

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Who's Buying by Age
ISBN: 1935114964
Publication Date: 2010

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Who's Buying by Race and Hispanic Origin
ISBN: 1935775006
Publication Date: 2010


Recommended Databases

Useful Websites

 

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Julie Shen

Cite Your Sources!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write, create, or think up on your own, including images, graphs, charts, maps, and statistics.

Below are some useful websites to help you format your sources correctly.

Also See

AMM - Apparel Merchandising & Management
by Julie Shen - Last Updated May 27, 2014
This guide describes useful tools and resources for students taking courses in apparel merchandising and management.
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