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AMM 230 Fashion Promotion   Tags: amm, apparel, apparel merchandising management  

This guide suggests high quality resources for use in Professor Im's AMM230 class.
Last Updated: Sep 18, 2012 URL: http://libguides.library.csupomona.edu/amm230 Print Guide RSS UpdatesEmail AlertsShareThis

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Introduction

Many of the resources featured here require that you have a library account. Click here for more info about your library account.

 

E-Books for Market Research

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American Buyers: Demographics of Shopping
ISBN: 193511493X
Publication Date: 2010

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American Time Use: Who Spends How Long at What
ISBN: 1935114859
Publication Date: 2010

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Best Customers: Demographics of Consumer Demand
ISBN: 1935775669
Publication Date: 2011

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Household Spending: Who Spends How Much on What
ISBN: 9781935775409
Publication Date: 2011

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The American Marketplace
ISBN: 1935775286
Publication Date: 2011

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Who's Buying by Race and Hispanic Origin
ISBN: 1935775006
Publication Date: 2010

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Who's Buying by Age
ISBN: 1935114964
Publication Date: 2010

Recommended Databases

Useful Websites

 

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Subject Librarian

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Julie Shen
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jshen@csupomona.edu
Building 15, Room 2334 I
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Cite Your Sources!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write, create, or think up on your own, including images, graphs, charts, maps, and statistics.

Below are some useful websites to help you format your sources correctly.

Also See

Apparel Merchandising & Management
by Julie Shen - Last Updated Jun 5, 2013
This guide describes useful tools and resources for researching topics in apparel merchandising and management.
342 views this year
 

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